About Us

Who is behind the ScotlandWhisky?

The Scotch Whisky Tourism Initiative, now known as Scotlandwhisky, was launched in September 2003 by Jim Wallace MSP, the then Deputy First Minister, and Ian Good Chairman of the Scotch Whisky Association. The project began in partnership between the public and private sectors, with the aim of exploring where the Tourism and Scotch whisky industries could work together to realise mutual commercial benefits. It was supported by the Scotch Whisky Association, The Scotch Whisky Experience, Scottish Enterprise, Highlands and Islands Enterprise, and VisitScotland.  Funding came to an end in September 2010, at which point The Scotch Whisky Experience agreed to take over the coordination of the Scotch Whisky Embassy accredited hotels and bars and the management of the ScotlandWhisky website.

For all enquiries relating to ScotlandWhisky please contact The Scotch Whisky Experience on 0131 220 0441 and ask to speak to a member of the ScotlandWhisky team.