The Scotch Whisky Experience triumphs at the Oscars of the museums world!

Press release issued: 20th May 2010

On Wednesday 12th of May, the winners of the 2010 Museums & Heritage Awards for Excellence were announced at a prestigious ceremony at London's Church House, Westminster.  Following a champagne reception and dinner, the ceremony was hosted by broadcaster and journalist, Simon Calder, who announced the winners in each of the twelve categories.

The Scotch Whisky Experience won the Marketing Campaign Award beating off stiff competition from throughout the UK including the National Portrait Gallery in London and the £61M newly redeveloped Ulster Museum.

The judges praised the diversity of an extremely well- rounded campaign which showed innovative collaboration through a number of different sectors and excellent return on investment.

Over 250 industry professionals celebrated the achievements of the world of museums, galleries and heritage visitor attractions.   The Awards provide those within the industry a rare occasion to celebrate the spectacular projects that are taking place in cultural attractions today.