Benromach- Drams Come true for the three tens series.

Press release issued 20th January 2009

Benromach Speyside Single Malt Scotch Whisky continue headline sponsorship of The Three Tens endurance mountain bike series in 2009

Fort William based No Fuss Events are delighted to announce the continuing sponsorship of The Three Tens series by Benromach Speyside Single Malt Scotch Whisky. The three cross country mountain bike endurance events that have become popular fixtures on Britain's mountain biking calendar can continue to grow and develop with the support of Benromach as headline sponsor.

The first of the Benromach Three Tens Series events, 10 Under the Ben, the flagship of the series, will be held in Fort William - the UK's premier mountain bike destination - on Saturday 30 May.  More than 1000 riders from all over the UK and the rest of the world have experienced the awesome course on some fantastic trails within Forestry Commission Scotland's Leanachan Forest since the event began 4 years ago; with a record 925 riders competing in 2008.  10 at Kirroughtree will take place in Galloway on Saturday 11 July and 10 More in Moray will round off the Benromach Three Tens Series in Fochabers on the Saturday 22 August.

The Three Tens Series has captured the imagination of the two-wheeled outdoor enthusiasts who have a responsible attitude to really good fun, as well as a balanced and environmentally sensitive lifestyle.  The Benromach Three Tens Series events involve individuals and teams, of various levels of ability, cycling a ten-mile circuit of exquisite mountain biking at each venue over a ten hour time period.  As well as commitment to the Three Ten Series, Benromach will provide spot prizes and the opportunity for participants to sample Benromach Traditional Speyside Single Malt Scotch Whisky.

Located on the outskirts of the ancient market town of Forres in Speyside is Scotland's best kept secret.  From a small and almost lost distillery emerged a single malt with distinctive qualities reflecting its exclusive hand made credentials as well as encapsulating the self-reliance, sophistication and modern values of Scotland today. 

Commenting on the sponsorship announcement, David Urquhart, Joint Managing Director of Gordon & MacPhail, proprietors of Benromach Distillery, said: 'Our involvement in 2008 provided us with a strong opportunity to target the type of consumer who is adventurous, challenges the norm and seeks to share experiences with like minded people.  We look forward to building our association with the Three Tens Series throughout 2009 and the opportunity to raise awareness of the Benromach brand with this segment of the market.'  

Frazer Coupland of No Fuss Events, organisers of the Benromach Three Tens Series, said: 'Benromach are so pleased with their title sponsorship for the Three Tens Series that they have decided to build on our successful relationship and continue sponsorship through 2009. Benromach ties in with the No Fuss philosophy and in particular with that of the Three Tens series.  The events are all about recreational riders, elite racers, off road riders and weekend warriors participating in a sporting past time that we all love and share with loads of like minded people; and having a good time in a fun and relaxed environment.  What better way to relax and unwind?..'

Links

• Benromach Distillery