Royal Warrant renewed for The Famous Grouse

Press release issued January 2008

The Famous Grouse is delighted to announce it has received official confirmation that it has been granted the coveted ´royal warrant´ for another five years until 2013.

The Famous Grouse Whisky, which was originally created by Matthew Gloag & Son in 1896, was first awarded the royal warrant of appointment on 1st January 1984. The royal warrant is widely regarded as a mark of excellence and it entitles the holder to display the royal coat of arms together with the words 'by appointment.'

According to Gerry O'Donnell, director of The Famous Grouse: "The royal warrant is the most prestigious honour any UK business can receive. It is great testimony to our continued effort to deliver the highest quality of whisky and service."

There are currently some 800 individuals and companies, ranging from florists to computer suppliers, who have been granted the royal warrant. Suppliers must have had a trading relationship with an individual in the royal family for at least five years before they can be considered for a warrant. Warrants are awarded at the discretion of the Lord Chamberlain, acting as the chairman of the Royal Household Tradesmen's Warrants Committee. Warrants are awarded for renewable terms of five years, though they can be revoked at any time; some warrants have been held for more than 100 years.

Today, The Famous Grouse is celebrating its continued success with a growth rate of 3.4 per cent, producing more than 30 million bottles last year. It is today an internationally recognised brand with the latest figures from the IWSR (2006) stating that the brand has held its position as the fifth largest standard blend and overall has moved up one place to become the 11th largest whisky brand globally.