Get personal at the Scotch Whisky Experience'd On-line shop

Press release issused 14th May 2008

The Scotch Whisky Experience, the five-star visitor attraction located in the heart of Edinburgh, has launched a unique personal shopping service as part of its new online shop www.scotchwhiskyshop.co.uk.   The complimentary service, which is the first of its kind in the industry, will enable whisky novices to select the perfect malt blend or liqueur through expert advice on an extensive range of Scotch whisky.

Julie Trevisan-Hunter, Marketing Manager of The Scotch Whisky Experience, said:

"We are extremely excited about this new facility, which we hope will broaden the appeal of Scotch whisky as a whole.  Our shop contains over 300 varieties of whisky, which can make choosing one a daunting task.   Through providing expert advice we can tailor products to individuals whether they are buying for themselves or for other people."

The online shop, which already receives a high volume of orders from throughout the UK, features regional malts, rare blends, whisky liqueurs and miniature gift sets.  Mirroring the popular visitor attraction, which gives a unique insight into Scotch whisky past and present, the shop includes an informative history on Scotland's whisky industry and the production process, as well as whisky cocktail recipes and tasting notes on selected bottles to help purchasers.

The Scotch Whisky Experience is one of Scotland's most popular visitor attractions. The tour includes an informative film introducing the making of Scotch Whisky followed by a whisky nosing and guided tasting as well as a barrel ride through 300 years of whisky history.  Situated at the top of Edinburgh's Royal Mile the attraction also has an award-winning fine dining restaurant, Amber, as well as corporate and meeting facilities.