Bus Stop Scotch Leads Communters by the Nose

Press release issued 2nd August

Five-star Edinburgh visitor attraction, the Scotch Whisky Experience, has unveiled two new 'push and sniff' bus stops in the city centre.  The first of their kind to be seen and sniffed in Edinburgh, the posters give commuters the chance to smell each of the four distinctive scents from Scotland's main whisky regions by pushing colour coded pods.

Located on Princes Street outside Princes Mall and on Leith Street underneath the St James centre, the bus stops reflect the sensory focus within the £3m new Scotch Whisky tour at the popular attraction.   The four regions; Lowland, Highland, Islay and Speyside, are explored further in an interactive nosing and tasting session within the new tour, which encourages visitors to challenge their preconceptions of Scotland's national drink.

Immersing visitors in Scotch whisky past and present, the Scotch Whisky Experience tour also incorporates a state-of-the-art barrel ride through the production processes, expert commentary and a visit to the record breaking World's Largest Collection of Scotch Whiskies, comprising of almost 3,500 bottles.