The Six Isles Sponsors Round Britain Experience

Press release issued 8th May 2008

Following hot on the heels of a new five figure ad campaign for its Six Isles Island Blended Malt Scotch Whisky (November 2007), Ian Macleod Distillers has entered into a sponsorship/branding agreement for Six Isles with a 46 foot Bavaria yacht competing the Round Britain Experience .

The yacht, named Six Isles, will be part skippered by Sally Thompson, sister to Ian Macleod Distillers? Area Director for Northern Europe, Stuart Thompson.     Sally will skipper the yacht on one of the route legs around Scotland.    The yacht is branded with a mast flag and banners as well as branding on the yacht itself.    The crew has also been provided with stock and point of sale to promote Six Isles throughout the voyage in over 60 UK ports including all the Scottish Whisky Islands that make up the Six Isles blend.  

Iain Weir, Marketing Director continued: ?This sponsorship is the perfect synergy for The Six Isles Blended Malts.    Blended Malts are a great way of introducing a curious younger audience to the malt whisky sector as innovative newer brands such as The Six Isles and Monkey Shoulder do not have any of the traditional constraints of many of their single malt counterparts.  This sponsorship will create more awareness for The Six Isles, not only in Scotland but hopefully further afield.

Stuart White, Director of Plain Sailing, the yacht charter said:  ?Sailing around the British Isles is one of the great adventures, complete with challenging conditions and breathtaking scenery.  The Round Britain Experience is a well-established training and adventure programme that has been finely tuned to provide one of the best sailing experiences in the world.? 

Created by the malt team at Ian Macleod Distillers, The Six Isles is a blended Island Malt made with the best of mature malts and selected from casks drawn from distilleries on each of the six Scottish Islands: Islay, Jura, Mull, Arran, Skye and Orkney.

The Six Isles is widely available both in the UK and worldwide as well as Travel Retail outlets, retailing UK RRP £20.99.