ScotlandWhisky was established to promote tourism to Scotland using its internationally recognised national drink: Whisky. This page has been designed to outline the opportunity that Whisky Tourism offers businesses bringing tourists to Scotland and those servicing tourists once here.
What size is the Scotch Whisky Tourism opportunity?
Why should you be interested?
Who is behind the ScotlandWhisky?
The Scotch Whisky Tourism Initiative, now known as Scotlandwhisky, was launched in September 2003 by Jim Wallace MSP, the then Deputy First Minister, and Ian Good Chairman of the Scotch Whisky Association. The project began in partnership between the public and private sectors, with the aim of exploring where the Tourism and Scotch whisky industries could work together to realise mutual commercial benefits. It was supported by the Scotch Whisky Association, The Scotch Whisky Experience, Scottish Enterprise, Highlands and Islands Enterprise, and VisitScotland. Funding came to an end in September 2010, at which point The Scotch Whisky Experience agreed to take over the coordination of the Scotch Whisky Embassy accredited hotels and bars and the management of the ScotlandWhisky website.
How can you get involved?
The simplest way you can get involved is to offer a tour that incorporates
For Hoteliers to become involved in ScotlandWhisky they need to become a Scotch Whisky Embassy
To benefit from the activities of ScotlandaWhisky a bar will need to join the Scotch Whisky Embassy Network.
The Scotch Whisky Training School is run by the Scotch Whisky Experience, the industry owned attraction on the Royal...