I am a Hotelier

For Hoteliers to become involved in ScotlandWhisky they need to become a Scotch Whisky Embassy - this is a hotel that is accredited by ScotlandWhisky.   Embassies are high-quality establishments which have a good understanding of Scotch Whisky.  They are an exclusive group and each has had to fulfil criteria to be considered for membership.  There is a cap to the number of hotels that can be involved.

Membership of the Embassy network entitles you to:

• Free full page listing on ScotlandWhisky.com
• Free listing on distilleries recommended businesses list
• Free mini cask end membership plaque 
• Free listing of PR releases and events on ScotlandWhisky.com
• Free promotion, under the ScotlandWhisky umbrella, to consumers and the travel trade
• 40% discounts on homepage listing enhancements
• Free advertising agency produced template adverts for your own tastings and business.
• Free placement of job ads on Scotlandwhisky's trade section

 Embassy hotels fulfill the following criteria:

• 3 - 5 star accommodation standard (as accredited by VisitScotland)
• Stock an extensive range of Scotch Whisky. (Including: a selection of standard and aged blended Scotch whiskies; at least one whisky from each malt whisky region; and two Scotch whisky based liqueurs).
• Educated and knowledgeable staff .  Staff need to have passed the Scotch Whisky Experience's training school exam. See: Scotch Whisky Training School 
• Conducive ambience to whisky appreciation.
• Geographically dispersed throughout Scotland.
• Committed Management.
• Agree to complete a quarterly one page review of how the training has influence their business.

 The annual membership of the network once fulfilling the above criteria is £400. Membership in year 2010 is discounted to £325. To make contact with ScotlandWhisky to join the Embassy network click here.