The Scotch Whisky Training School

The Scotch Whisky Training School is run by the Scotch Whisky Experience, the industry-owned attraction on the Royal Mile in Edinburgh. Attending the school and passing its exam form key criteria to your business becoming a Scotch Whisky Embassy.

The School leads to a 'Certificate of Expertise in the Sales and Service of Scotch Whisky' and is used by many distillers to train new recruits to their company.

It costs £150 to send someone on the course; however there is a discount for Embassy businesses.

Click here to join the Embassy network and book a place on the training course

What people have said about the course and Embassy network:

 "What better way to train your staff, give them the knowledge and confidence to provide a professional service to your customers. All my staff thoroughly enjoyed and valued what they learned through The Scottish Whisky Training School , very rewarding particularly with our foreign visitors to the hotel"

Mr Hans Rissmann, The Townhouse Group, Edinburgh

"Whisky is a powerful icon for Scotland and recognised Worldwide as a luxurious experience. To be able to underscore the quality of the experience tourists? will enjoy in Scotland as part of the Scotch Whisky Tourism Initiative?s Embassy Network is a huge positive. The team at the Morton group have greatly enjoyed the Whisky School training they have received and are looking forward to putting their new knowledge into action. ".

 Mr Grant Sword, Managing Director, Morton Hotel Group, Scotland

" A welcome industry venture which will increase awareness and understanding of Scotch Whisky"

Campbell Evans, Director, The Scotch Whisky Association

The Training School Itinerary:

THE SCOTCH WHISKY TRAINING SCHOOL

"CERTIFICATE OF EXPERTISE IN THE SALES & SERVICE OF SCOTCH WHISKY"

9.30am   Introduction & Coffee

9.50am   Malt & Grain Whisky Production

10.20pm The Art of Blending

11.05pm  Coffee Break

11.20am  Differences between Scotch Whisky & the Best of the Rest

11.50am  A History of the Origins & Development of Scotch Whisky & the Scotch Whisky Industry

12.20pm Relax before lunch, and practise what you've learned in our Scotch Whisky Team Quiz

12.40pm Lunch

1.30pm Tutored Tasting & Sensory Perception : includes 4 regional malts, grain, blend & liqueur

2.45pm Selling & Serving Scotch Whisky. A look at the top markets

3.30pm Industry Experts

4.15pm Coffee Break

4.30pm Certificate of Expertise in the Sales & Service of Scotch Whisky A 30 minute exam to ensure that candidates leave with the knowledge & skills required to help them sell Scotch Whisky.

5.15pm Close

To join the Embassy network and book a place on the training course click here.